Kick Your Website into High Gear
Let's Go
Custom Web Designs to Bring Your Brand
to Life
As a business owner, you have a vision of how you can make the world a better place through your work.
You are a different caliber than the rest, and it shows in how you show up every day.
You’re likely a master of your craft, but when it comes to getting a website going,
it may be overwhelming or downright impossible to fit into your busy life. That’s where we come in.
With Varial Web Services, you will have a close-knit, dedicated team working alongside you to bring your branding and image to life online.
In our digital age, having a strong online presence isn’t just ideal but necessary to stay competitive in your industry.
We understand the ins and outs of online marketing and branding, and can use our expertise to create a website that will keep up with the times,
engage new potential clients, and show Google you mean business... literally.
We get it -- your website may not always feel like a top priority. Maybe you muddled your way through WordPress just to get something out there,
or your nephew used his middle school programming class to slap a quick and dirty website together.
You may have even used a web development agency in the past, circa the turn of the century. No matter your story,
we know that it can be daunting to tackle such a big project and figure out where to start to really capture who you are and what you do in your business.
We work diligently to get to know you so that you can continue to focus on what you do best while we do the rest.
Web Development & Optimization for Your Best Google Ranking
We develop all of our websites using the best practices to ensure your business is ranked highly in the eyes of Google and other major search engines.
Using Google’s very own metrics as a guide, we program and optimize your website so you can climb in search engine results and have a website that not only looks great,
but runs flawlessly for every prospective client.
Many web development agencies will make lofty promises such as guaranteeing #1 in Google search results.
As much as we’d like to sell you the secret to success, we don’t sugar coat or puff up this part of the business.
If an agency tells you they can boost you in a matter of months, it’s sadly too good to be true.
The reality is that it takes years to establish a reputable, active foundation online, and there isn’t any quick fix that can do this for you without cutting corners.
These kind of accomplishments often rely on some shady practices that Google frowns upon, such as SEO stuffing or fake back links,
which can hurt your website’s success in the long run.
We pride ourselves in ethical practices when it comes to boosting your website, and we value transparency with every client that we work with.
While it won’t happen overnight, we can help you work toward this goal by creating solid building blocks to work off of.
With our conscious methods and strategies, you can trust that your website will have the pieces it needs to compete in the digital space while you are building your business.
With proper optimization, accessible, mobile-friendly designs, and SEO driven content,
you won’t have to spend a fortune or worry about risky workarounds to find yourself rising in the search results.
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Website Performance
We design mobile-first so your website looks great and loads quickly on every device. With servers hosted all over the world, every visitor can access your page in a matter of seconds.
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Visitor Accessibility
We want every site visitor to easily be able to access your content. Our pages are designed for color blindness, vision impairments, and screen readers so you can reach every demographic.
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Best Practices
We use the latest technology to develop secure sites that protect you and your visitors. Throughout development, we keep user experience top of mind to ensure the website feels seamless at every step.
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Search Engine Optimization
We optimize your content throughout development so your site doesn’t get bogged down. Plus, all of the web copy is crafted with natural keywords to boost your ranking on search engines.
Unique Web Copy Tailored to You
Our web development services include web copy, meaning you don’t have to be a professional writer to tell the world about your business.
You know your business better than anyone, so we take the time to get to know you and really understand what makes your brand stand out from the crowd.
Through personal interviewing about your company’s history, mission, vision, and services, we gather all of the details we need to properly share your story.
On top of having that personal touch, all of the copy written is crafted with SEO in mind, meaning keywords are mindfully utilized to attract more page visitors.
While keywords are important, it is even more critical to make sure your website sounds natural and authentic to prospective customers.
Some developers and copywriters will use unethical tactics like keyword stuffing, which not only makes your business sound robotic and forced,
but can also negatively impact your overall ranking in search engines like Google because the practice is frowned upon.
We take the time to put together copy that speaks to your voice without compromising your business’s integrity.
We know all of the pieces are there even if you don’t have everything written down in a succinct business plan.
By collaborating with you, we can capture your company’s unique brand, culture,
and values to expand your reach into the community and turn more readers into lifelong customers.
Independently Owned by
People Who Care
In 2021, we formed Varial Web Development with a vision of doing web design differently. We had seen so many web agencies using gimmicky tactics and inferior development methods, all while charging outrageous prices. Both of us saw a huge gap in quality and service that we knew we could bring to small and large business owners at affordable rates.
Danny has been a programmer for over 20 years, and is an innovative thinker who is always ready for a new challenge. With any project, he is eager to bring high level results to every client so they have a website that performs well and helps them grow. He is always learning and striving to keep up with new trends, needs, and advancements so you have the very best website.
Heather is a lifelong writer and published journalist with a knack for design and creativity. She is deeply passionate about people and takes exceptional care of every client she works with. Her goal is to bring forth a product that captures the voice, brand, and values of each company, all while working right alongside the you to help you develop an online presence you are proud of.
Together, we make a well-rounded team that believes in your brand and your business. At the heart of our work is our passion for you and your success, and through a strong web presence we know your company can reach even more people to make a positive impact.
Our Portfolio
We tailor every web project to you and your needs. Whether you are looking for a flashy and modern site or something simple yet sleek to tell your story, we can craft a website that matches your vibe. No matter the style you choose, we always use ethical, performant-driven practices so you can trust your website works well while engaging your audience.
We know it can be challenging to decide on what branding and messaging you want to put out there to attract the desired clientele, which is why we take steps to help you find your unique voice and style if you haven’t found it yet. Even long-established branding can use a little freshening up now and then to modernize and energize your business, and we can help you develop something that will evolve with you as you grow.
